World Tennis Day was launched by the International Tennis Federation (ITF) and StarGames on March 4, 2013 with the goal of promoting the sport of tennis and increasing tennis participation among young players around the globe. Developed out of the success of the BNP Paribas Showdown in New York and Tennis Night in America, the initiative has garnered tremendous support since its announcement in November 2012.
the inaugural World Tennis Day centered around two high-profile events - the BNP Paribas Showdown in both New York and Hong Kong. Both of these events featured current and former professionals competing, along with demonstrations of the ITF's Tennis10s program. World Tennis Day was also highlighted by grassroots initiative around the world. The ITF encouraged its 210 National Associations to support the day with their own club activities to attract new tennis participants. In 2013, World Tennis Day activities took place in 58 countries.
Following the success of its first year, the ITF and StarGames are making the 2014 World Tennis Day on March 3 even bigger. With the continuation of the high-profile special events in New York and Hong Kong, they are also expanding to London. Each Showdown will feature current or former professionals, all of whom have either been ranked No. 1 in the world or rached a Grand Slam final, if not both. StarGames has worked to put on some of the most iconic match-ups in tennis to take place on World Tennis Day, including Andre Agassi vs. Pete Sampras and Novak Djokovic vs. Andy Murray. The ITF is working once again with its National Association to increase the number of countries involved in World Tennis Day this year, and to continue promoting tennis participation throughout the world.